Rajesh Khanna's Four Aces: How He Made Failure Fashionable Rajesh Khanna's Four Aces: How He Made Failure Fashionable Hindi cinema has always trusted the winning hero. He gets the girl. He survives the climax. He restores order. And then arriveth Rajesh Khanna — who built superstardom on losing . Not once. Not accidentally. But repeatedly. Look closely at four of his most enduring films, all beginning with the letter A , and a pattern emerges. In each of them, he fails. And yet, audiences returned in droves. Even wrote in blood. Let’s call them his Four Aces: Aradhana (1969) Anand (1971) Amar Prem (1972) Aap Ki Kasam (1974) Different plots. Same emotional aftertaste: loss. Ace One (Aradhana): A Promise Unkept In Aradhana , love is intense and sincere — and cut short. A promise is made. Fate intervenes. The promise lingers in memory. He doesn’t betray love. Life betrays him. Audiences didn’t blame him. They mourned him. Ace T...